Hello I’m Mark Mathis, a Graphic Designer from Iowa, who specializes in Branding and Web Design. Please view my work and feel free to contact me@mcmiv.com

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The Point

The idea: a distinctly modern brewery using punctuation marks for beer titles.
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    The Point

    I was approached to design a logo, and branding, of a new brewery. We outlined their goals and moved to sketching ideas. Their challenge: a distinctly modern brewery who uses punctuation as beer names.

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    Opportunity

    Capitalizing on this idea I used “!” for the icon. The tagline, "the Point”, combined with the "!" communicates the relationship between brand and beer styles.

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Web Design

Discovering the correct definition for the client's needs before ideation, prototyping and implementation of the design is an essential part of the process.

Arctic Explorer is a non-profit group of guides with an eco-friendly purpose. They want to clean up the world and are devoting their proceeds to improving the areas they explore. After discussing the goals of the project with its founder, I implemented modern design trends that speak to their main audience through masking the header image with shapes similar to mountains.

Snow Explorer Full Mockup

First impressions are everything. It’s important to display your personality and capabilities in a bite size and convenient way right from the get-go. I spoke with my client about how Email Marketing is one of the best ways to accomplish this and they agreed. I’m proud of the project and it was incredibly fun to work on an Email Design for Snow Explorers.

Snow Explorer Email
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Allegra's 35th Anniversary

Allegra is a print and Marketing company, with clients and companies in various industries. I was asked to design a new logo for the 35th anniversary. I created a logo concept with branding and collateral examples.
Allegra 35th Logo

They have evolved since the early 80's, from a small print shop into a major print, marketing, and mail firm in their local market. With all of these changes their anniversary celebration logo hasn't ever changed. The corporate Allegra has strict brand standards and we needed the anniversary logo to maintain these modern design choices. The logo is my take on classic centennial logos.

Allegra 35th Logo

The corporate logo is a color spectrum, we needed a stark contrast that worked well. I reached out and worked with my team for multiple color combinations. To further balance out the contrast of the color spectrum in the corporate logo I chose a sans serif typeface and the collateral look professional and iconic.

A Concept

For our yearly calendar, I was asked to create a few themes with a quick turnaround. This proof of concept came from the challenge to showcase company design abilities while incorporating liquid ink effects. To best suit the needs of the challenge as well as accommodate the industry I decided to use photoshop and display an ink drop effect using advanced masking and layering techniques.

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Logo

I begin with the mindset of maximizing opportunity. I take a presented idea, I look at it specifically, and think about what the best possible outcomes are. Below you will find a selection of my logo designs using this process.
ccc logo

Clic is a non-profit who works with at risk teens and pre-teens. Through the use of technology (mainly computers and coding) they inform them of the benefits in tech and foster their interests as they grow. I was approached to design a new logo and visual identity for the business.

They had a great starting advantage, being the only business of their kind in the area. I utilized a light sans serif, which allowed me flexibility to represent movement or ripples. Their focus was on a younger audience which allowed the flexibility of a more vibrant color palette, which differentiated their business from other local non-profits.

LGBTQ IA Logo

LGBTQ IA is a small friendly group of individuals, participating in local events and educating others about the LGBTQ community in Iowa. I was inspired by their goal, which is directly related to the confusion behind the definition of their acronym. I used overlapping shapes with multiple colors (directly referencing their classic rainbow colored flag) to illustrate the idea that it’s not a grouping of separate individuals but, instead, a collective of friends and family all coming together for a positive goal.

The choice to add in the outline of Iowa instead of the standard “IA” was intentional. I wanted to illustrate the ripple effect that one change can have on a community; using their multi-colored flag as inspiration.

Simple but striking, light hearted and together, across Iowa as one. I truly enjoyed creating this logo for such a great group.

IFS Logo

Three concepts for Iowa Fire Safety, an Iowa company that has a number of services ranging from informational sessions to physically installing alarm systems in homes and businesses.

Each idea is my take at accomplishing their goals: modernize their logo and touch back on some nostalgia. The first is a nod to the original logo and inspired by their company history, the second is a throwback to original fire alarms (which we all so fondly remember from elementary school), the third is more modern and representational of the iconic blinking red light for ceiling alarms.

Crazy Good Meats Logo

Crazy Good Meets provides a wonderful selection of locally made, and produced, processed meat products. They requested a logo that emulated their strength and passion for their business. I wanted to harness this strength so I chose a thick sans serif to accomplish this. I didn’t want the serif to stand on its own so I opted to use a paintbrush style font in order to illustrate the wildness of the company.

Since their product is placed in local Iowa convenience stores I wanted them to be striking and stand out in the crowd. I chose a lime green and black to accomplish this after visiting a few of the locations that were scheduled to carry their products.

ccc logo

The event, Corridor Cars and Coffee, is held at the Newbo Market in Cedar Rapids, Iowa. It's an outlet for car collectors and restoration gurus to gather together and network. I wanted to illustrate the motion of the cars and, at the same time, work within the modern and mildly trendy design style of the area.

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Presentation

Visual representation of mutual goals - Taking advantage of unseen opportunities is how the greatest companies gain affluence. It is my passion to harness these opportunities for clients and businesses.
Fresh Digs

Fresh Digs is an interior design consulting agency. After designing their logo and working directly with the client to choose colors for their brand, we created logo samples and real world applications of their brand in a real-world space.

Heels for Hope

Deaf Iowans Against Abuse is a non-profit organization that assists deaf, and hearing-loss, individuals in the local Cedar Rapids community. Their event, Heels for Hope, is a one mile walk in heels. This event is directed and driving awareness of some difficulties others might not be aware of. After coming up with the concept and branding, for the logo and collateral, I showed them some examples of where they should direct their advertising budget.

Together Logo

DIAA has events and campaigns that they direct toward specific issues as well as individual groups. The together campaign is influenced by Hellen Keller and her “Together” quote. They asked for a modern take and a “phrasemark” which was a welcome challenge.

After I was shown some sign language for the words Together, Community, and Connected, I illustrated the image of cupping hands and took inspiration from modern abstract design styles, and Keith Haring, in order to also facilitate the shape of an ear in the palm of the hand.

Most of their clients are young and we chose a semi script font (complimented by a regular sans serif) in order to better represent connectivity.

Moes

An illustration I did for my family of Moe's BBQ, a favorite stop on our yearly gatherings.

Shell Logo

An example of logo recreation for a client who sells antique car memorabilia. Each request is completed over the course of an hour to two.

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